The BOFU GPT
How it Works:
- Fill out this short form: https://docs.google.com/forms/d/e/1FAIpQLSc_3RBOXAUBMxyvvRCBX3-wc3zEtFOpdW3mmDoIme08VNU9QA/viewform
- Copy the custom prompt delivered to your email
- Paste the prompt into the BOFU GPT: https://chatgpt.com/g/g-684c7b83028c819182ce31f0379a9157-bofu-builder-seo-aio-for-home-service-pros

What Makes it Awesome
- Focused Only on BOFU
 No fluff, no blogs — just transactional content designed to book jobs.
- Survives AI Overviews
 Structured so Google’s AI Overviews and LLMs keeps us in the results.
- Locally Specific
 Uses real place names and local conditions — not generic filler.
- Conversion First
 Short sentences, easy readability — made for skimming and action.
- No Buzzwords
 Big blacklist of AI marketing words so everything stays human-like and credible.
- A/B Testing Ready
 Built-in testing variations to optimize pages and GBP content.
- Keyword Completeness
 Full keyword list — great for building additional long-term topical authority.
- Fast
 Does in minutes what normally takes agencies or writers 10+ hours.
Example: Informational to Local Transactional Intent
By implementing the BOFU assembler, we have easily converted - and thus repurposed an old peice of content from an Informational page into one of immediacy within local user intent.

