Current Plan to Address AI Search

AI Overviews are rising. Clicks are dropping. We're responding with bottom-funnel focus, LLM-ready content, and automation that drives bookings

The shift toward AI Overviews, zero-click search, and answer engines is reshaping how people find and choose service businesses. Organic clicks are down—even when impressions rise—because users are getting answers directly from Google.

We’re not ignoring it. We’re already acting.

What's Changing

Challenge Impact
AI Overviews (Google, Bing, etc.) Fewer clicks, even with good rankings
Zero-click search behavior Users get answers without visiting websites
AI pulling from brand content Our content feeds AI answers without credit

What We’re Doing About It

1. GEO > SEO

We’re not just writing for Google anymore—we’re writing for LLMs.
GEO (Generative Engine Optimization) means formatting our content so it ranks and feeds AI answer engines in a way that benefits us, not just Google.

2. Shifting Focus to Bottom-of-Funnel

We’re prioritizing transactional queries that lead to bookings.
No more broad blog posts or educational filler. Every page is being retooled for real-world actions: Schedule, Call, Request.

3. Site Structure and Content Layout

We’re refining service pages to highlight:

  • Clear service CTAs

  • Real location references

  • Short, scannable sections

  • Q&A formatted content (for AI and GBP visibility)

The BOFU GPT

a.k.a - Bottom of Funnel
See Instructions and Try it Out

We built our own internal GPT to speed up, standardize, and scale this effort.

BOFU Builder

Abbreviated Features

  • Generates full service pages with strong booking intent

  • Creates GBP descriptions, captions, and Q&A

  • Focuses only on transactional keywords (no blogs, no fluff)

  • Supports multiple brands, cities, and services

  • Includes A/B testing for CTAs and service variants

Complete Features

  • 100 Transactional Keywords Per Service (Ready to buy or book service)
    • Full, non-truncated list — no summaries
    • Based on real local hiring intent, not curiosity
  • Google Business Profile (GBP) Content (when toggled ON)
    • Service descriptions (≤ 750 characters)
    • 2–3 Q&A per service
    • Localized language, written to convert and rank
  • Full Service Pages (when Expert Paragraphs toggle ON)
    • 800–1,200 words, LLM-optimized
    • Structured to survive AI Overviews and zero-click results
    • Clear, conversational, and locally specific
  • A/B Test Versions (when toggled ON)
    • Version A: urgency-focused
    • Version B: trust/convenience-focused (based on CTA intent)
  • GBP Photo Captions (when toggled ON)
    • 3–5 localized, natural captions per service
  • Schema & SEO Elements
    • JSON-LD FAQ Schema + ServiceType Schema
    • Pre-built for easy validation
    • URL slug, meta title, H1, intro paragraph
  • Keyword Usage Report
    • Tracks which of the 100 keywords are used
    • Shows coverage and gaps for topical authority
  • Export-Ready
  • Outputs formatted for Google Docs or Notion

Why It Matters

It helps us respond fast, stay consistent, and build pages that feed both search engines and AI engines—without waiting on vendors or long approval chains.

AI Agents & Automation

It helps us respond fast, stay consistent, and build pages that feed both search engines and AI engines—without waiting on vendors or long approval chains.
Function Result
Auto-Generated Content Packs Campaign-ready pages, ads, and scripts created in minutes
Weather & Competitor Triggers Email alerts + pre-written plays triggered in real time
Brand Voice Guardrails Prevents off-brand edits or tone drift across teams
Syndicated Emailers Automated updates for internal teams based on local events

Why It Matters

These tools save time and payroll, prevent errors, and give us the ability to act quickly without waiting for approvals or pushing work to overloaded teams. What used to take hours now takes minutes—with less risk.